At Reece USA, I led over 100 multimedia projects, transforming a traditional corporate voice into a dynamic, human-centered brand story. From podcasts and documentary-style videos to impactful event coverage, each piece was designed to engage audiences, strengthen internal culture, and unify the brand visually. By creating a standardized content system and introducing a signature visual style, I helped Reece move beyond transactions — and become a brand that inspires loyalty and connection.