Transforming Social Media Into a Strategic Leadership Tool

Guided by Insight

I believe strategy should be as creative as it is analytical. By weaving together audience insights, social listening, and real-time metrics, I transform raw data into meaningful direction. It’s not about chasing trends — it’s about deeply understanding what resonates and why. This approach ensures that every piece of content isn’t just beautifully crafted, but also purposeful and proven to move the needle.

This slide series was designed to capture why Seattle is the ultimate city for a business journey, without feeling like marketing. We focused on authentic storytelling, highlighting Foster’s connection to the city’s startup energy, business giants,
One of our top-performing LinkedIn posts to date, this feature on Pete Shimer’s legacy at Deloitte and Foster celebrated decades of leadership, family connection, and giving back. The piece blended authentic storytelling with strong visual portraits,
We partnered with the MSCM program to highlight how Seattle becomes part of the Foster experience. This authentic feature of Nora at Pike Place Market helped new students feel at home, while showcasing local culture and student leadership. The post
This story spotlighted Foster’s return on investment (ROI) through the inspiring journey of Reed Denny, who pivoted from graduate school to a key role at Blue Origin. In partnership with the MSIS program, we highlighted how a one-year master’s experi
This graduation piece captured the pure excitement and energy of the moment, created in collaboration with my team. By co-creating the story on the ground, we celebrated Foster’s community spirit in an authentic, playful way. The result? 40,000 view
With over 20,000 impressions on LinkedIn and 15,000+ views on Instagram, this story celebrating Isha Patel’s bold career pivot powerfully connected with audiences across platforms. By showcasing her journey into tech at Costco — an iconic Seattle bra

What Strategic Storytelling Can Do

At the Foster School of Business, I led an organic social media strategy to transform complex ideas into platform-optimized, human-centered content. By aligning storytelling with channel behavior, I created assets that resonated across audiences, without relying on paid media.

Growing visibility is one thing, but the real challenge lies in converting that reach into meaningful engagement. In FY25, I increased impressions by over 55%, boosted video views by nearly 60%, and drove a 30% increase in engagements. These results reflect the impact of combining strategic thinking with content craft and delivering the right message, in the correct format, at the right moment.

Organic Social Media Growth

Significant gains in audience, engagement, and video performance driven by organic strategy and platform-specific storytelling.
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