With no clear roadmap, budget, or finalized concept from the marketing team, I took Posh’s rough initial idea and turned it into a complete, high-quality video asset. I managed every step — from concept development and on-site photography to talent direction, full production, and post-production — entirely on my own. The final video was produced in both English and Spanish, expanding reach and accessibility. This project exemplifies transforming ambiguity into a polished, strategic brand story through end-to-end creative leadership.